Moving Brewery Moving Brewery
Moving Brewery pop-up event
K-CRAFT BEER LOVED WORLDWIDE

Moving Brewery, the traveling
brewhouse, comes to you.

A K-craft beer curation & experience platform built through space, product, and event planning

See Pop-up Schedule Brand Story
BREWTRIP KOREA

Find your craft beer in a minute

We match you with a beer from local Korean breweries.
No installation needed.

Start the taste test Pick by MBTI
Moving Brewery brand story
BRAND STORY

Moving Brewery connects local breweries nationwide with consumers through pop-up stores, a permanent lounge, and travel products.

  • Small breweries across the country make excellent beer, but lack a structure to consistently reach consumers
  • Suppliers struggle with distribution; consumers struggle with discovery
  • Moving Brewery turns department stores, malls, and unused spaces into craft beer festivals with tastings

With years of experience in space, product, and event planning, we connect fragmented sales, experiences, and travel into a single customer journey and dataset.

OUR MISSION

So that great local beer reaches more people

FOR BREWERIES

For Breweries

  • Access to major distribution channels
  • Expanded reach to new customers
  • Brand exposure and new product launches
  • Sales data from every event
FOR CUSTOMERS

For Customers

  • Discover a wide range of local beers
  • Personalized recommendations and tastings
  • Travel that connects you with breweries and their regions
  • Explore limited releases and new styles
FOR PLACES

For Places

  • Distinctive F&B content
  • Longer dwell time and more engagement
  • Locally branded event programming
  • Pop-ups, classes, and tourism tie-ins

Moving Brewery connects suppliers' distribution challenges, consumers' discovery challenges, and places' content challenges into one experience.

OUR BUSINESS

Three businesses, one experience

Pop-up store
01 · POP-UP

Pop-up

A traveling showcase where new beers meet new customers

Lounge
02 · LOUNGE

Lounge

A permanent space for customers and brands to keep meeting (first location coming soon)

Brewery tourism
03 · TOURISM

Tourism

Travel that lets you experience the region and story behind the beer firsthand

Discover at a pop-up, return at the lounge, experience the region through travel.

Tap Takeover event
SIGNATURE EXPERIENCE

Tap Takeover

Moving Brewery's signature program, bringing together signature and limited-release drafts from multiple breweries in a single space.

  • A rotating draft lineup by local brewery
  • Signature and limited-edition beers
  • Brewer meet-and-greets and brand days
  • Food pairings and a taste-based tasting guide

One space, different breweries, dozens of new flavors to discover

CRAFT BEER IDENTITY

Craft beer, as it should be

Moving Brewery values the essence of craft beer: independence, small-batch production, and originality.

Independence
INDEPENDENCE

Independence

Each brewery's own philosophy and character

Small batch
SMALL BATCH

Small Batch

Production that allows for freshness and quality control

Originality
ORIGINALITY

Originality

Flavor shaped by place and a distinct style

BREWERY WANDERING TOGETHER

Breweries We Travel With

Partner brewery logos
ON-SITE SKETCH

On-Site Sketch

Moving Brewery on-site photos
MOVING BREWERY LOUNGE

Where beer stays, and customers keep returning

A permanent K-craft beer curation space, built on regions and trade areas already proven through our pop-ups.

  • Draft, bottled, and canned beer from local breweries
  • Wine, non-alcoholic options, food, and curated goods
  • Draft lineup rotated every two weeks
  • Brand days, classes, private rentals, and membership

Preparing to open our first location, centered on major department stores and mixed-use districts.

Moving Brewery lounge concept
LOCAL CRAFT BEER PROJECT

Local Craft Beer Project

Local craft beer project products
Brewery tourism
BREWERY TOURISM

From drinking beer to traveling the region behind it

  • Brewery Day Trip — Day trips to breweries in and around the capital region
  • Local Beer Journey — Connecting local food, attractions, and lodging
  • K-Craft Beer Experience — Korean craft beer experiences for international visitors

One glass of beer becomes the starting point for discovering a region.

HOW IT CONNECTS

One customer, many connected experiences

01

DISCOVER

Found at a pop-up

02

EXPERIENCE

Tasting and guidance

03

CONNECT

Membership & data

04

RETURN

Back at the lounge

05

TRAVEL

Brewery travel

06

SHARE

Sharing the story

Pop-ups create discovery, the lounge builds relationships, and travel deepens the experience.

DATA & CURATION

Turning customer choices into the next experience

Customer Basket Analysis — beyond per-event sales, we analyze what's actually in customers' baskets to shape the next pop-up, lounge draft lineup, and travel product design.

  • Sales by product and by brewery
  • Regional bestsellers and purchase volume
  • Conversion from tasting to purchase, and promotion response
  • Preference differences between domestic and international visitors

Customer taste is diversifying — from early lager-centric drinking toward IPA, hazy, sour ale, and stout.

Customer data analysis and curation
B2B brand collaboration
B2B & BRAND COLLABORATION

Craft beer experiences designed for your space and brand

Corporate event tasting bars Brand pop-up planning Custom curation Commemorative & collab labels Regional specialty beer development Brewing classes

We design custom content for department stores, malls, corporate events, cultural events, and regional festivals.

Inquire About B2B/B2G Partnership
WHY MOVING BREWERY

What makes Moving Brewery different

01

Nationwide Brewery Network

Partnered with 20+ local breweries

02

Proven Offline Operations

Direct operation of department store, mall, and outdoor events

03

Product Curation Capability

Lineups built for the trade area and customer

04

End-to-End Execution

Planning, sourcing, design, sales, settlement

05

Customer Data

Basket size and contents feed the next business decisions

06

Retail Meets Tourism

Expanding from pop-ups into lounges and brewery travel

KEY ACHIEVEMENTS

Moving Brewery by the numbers

20+
Partner local breweries
40+
Pop-up projects to date
150+
Total operating days
2026
Selected for Tourism Venture support program

※ Revenue and project figures will be finalized to match final accounting and operating records.

MAJOR PROJECTS

A craft beer experience reshaped for every space

Department store project
DEPARTMENT STORE & MALL

Department Stores & Malls

Lotte Department Store · Lotte Mall · Starfield · AK Plaza · IPARK Mall

Culture project
CULTURE & LIFESTYLE

Culture & Lifestyle

Youngpoong Bookstore's Bookmaek Salon · mixed-use cultural venues · brand collaborations

Festival project
FESTIVAL & OUTDOOR

Festivals & Outdoor

Centropolis Beer Garden · regional festivals · outdoor events

PARTNER COMPANY

Partners

Lotte Shopping HDC I-Park Shinsegae Property Shinsegae Outlet Yojin Construction Hoban Construction Youngpoong Bookstore COEX Avenachi Safelife Burger King Family Love Exhibition CBRE

When beer gathers,
people gather.

A curator who scouts breweries nationwide on foot, and a planner who turns unused spaces into festivals — Moving Brewery is building the stage for K-craft beer to reach the world.

People gathering at a Moving Brewery event
GET IN TOUCH

The next Moving, at your space

Pop-up placement in department stores and malls, festival planning, brewery partnership proposals — the Moving Brewery team is with you from planning through operations and settlement.

INVESTORS

For Investors

Backed by proven offline operations and a nationwide brewery network, we're looking for partners to help shape the next stage of the K-craft beer curation and tourism market.

B2B · B2G · GENERAL

Partnership & General Inquiries

Pop-up placement, event planning, brewery partnership proposals — feel free to reach out with any inquiry.

CEO Minhee Ham Tel +82 2-6085-9758 Instagram @movingbrewery